Archive for January, 2010
Off-page Search Engine Optimization-Directories
By admin on January 26th, 2010
Off-page Search Engine Optimization-Directories
As you will discover as you read through this report, there are many types of directory site. For everything that exists on the internet, there will be a directory (or more commonly, many directories) where whatever it is will be listed and categorized.
Some of these directories will focus on particular types of web content, such as articles, videos or blogs. However, at the highest level, there are many directories that list and categorize websites, and if you can get your site listed, it is advantageous in traffic terms. (For more detailed information on flipping websites as a way to make money on the internet.)
There are two types of directory to which you can apply, those that are free, and those that you have to pay for in order to be listed.
This is where you have something of a theres good news and theres bad news scenario.
The good news is that the most important site directory, which is the Open Directory Project or DMOZ directory, is completely free to apply for and to be listed in. This is worth doing, because the DMOZ directory is where Google and many other search engines obtain a lot of their information.
The bad news is that DMOZ is an entirely voluntary project, staffed by voluntary editors, and it can therefore take anything between two months and two years for your application to be assessed. Dont even think of asking them to hurry up, because that is almost guaranteed to put your application back to the bottom of the pile!
On top of this, the editors who work for DMOZ do tend to be something of a law unto themselves, so there is no guarantee, that they will accept your site, even after you have waited a year or two for their decision.
There is little you can do about speeding up the DMOZ editorial and acceptance process, so if you have not already applied to DMOZ, I would recommend that you do so immediately after finishing reading this book.
In the future, apply to DMOZ as soon as you register your domain name, because even if youre not going to build your website for six months, you can be pretty confident that they will not get round to reviewing it in that time.
If your application is (eventually) successful, the results are almost always worth the wait. Because the DMOZ directory has so much clout with Google, a listing in the directory automatically means that your site will receive a significant search engine boost. (Check out this site on how to sell a website at flipmastery.com.)
In addition, getting your site listed will generate a one-way incoming link from DMOZ. The homepage of the directory is extremely highly rated when measured by Google Page Rank, which is a commonly accepted measure of site value and popularity.
Off-page Search Engine Optimization-Video Marketing
By admin on January 26th, 2010
Off-page Search Engine Optimization-Video Marketing
Without any doubt, the traffic story of the last couple of years has been the boom in video marketing. In the same way that you market using articles, you create a video, submit it to one of the major networking sites like YouTube, and send traffic from that video to your site.
Another similarity with using articles to market your site is that making videos is far easier than you might imagine. Creating videos to publicize your business can be as easy or as complex as you want it to be, because effective video marketing does not depend on the quality of the video materials that youre using. What really matters is the message that your video purveys. (Learn how you can sell website to earn money from internet.)
Perhaps the most important thing about using videos to market your business is to make sure that people can find your video in the first place.
To do this is simple. All you need to do is to ensure that the title and description of the video that you upload to the networking site is targeted for your market. It doesnt really matter what is in your video as long as the accompanying information (written things like the title, description and so on) are targeted.
There are many ways that you can make videos to promote your business, and all of them will be equally effective as long as the accompanying information is carefully crafted.
For marketing purposes, you only need a video of two to three minutes duration, because beyond this, viewers will lose focus and concentration.
The simplest way of making, publishing and marketing video is to find half a dozen or so still images that can be pulled together as a video presentation, almost like a PowerPoint presentation (which is another option).
If you have a series of digital images that you can use for this purpose, you can edit them together using a program like Windows Movie Maker, Wax or ZS4 and then publish this video to the network sites. If you dont have a supply of suitable images, see what you can find here.
Alternatively, you can upload your digital images to animoto to create a 30 second video short that can be uploaded to YouTube automatically from within the site. (For great information on flipping websites for making money on the internet.)
You may be able to create a screenshot video if you can demonstrate what it is that you want your visitor to see on your computer. In this case, there is free screen shot video software available at CamStudio that will do a perfectly acceptable job for you.
However, there is no doubt that most of the people who use video networking sites like YouTube do so because they want to be entertained.
Videos that show real people doing stuff are more popular than video montages of still images or screenshot videos. For this reason, if you can create a video of this nature, it is likely to be far more popular.
However, the key to video marketing success lies in making sure that people can find your video, and this comes down to the title, description and keywords tags that you add when you upload your video.
Here is the best way of adding this information when you upload your video, using dog training as our target market, and YouTube:
The first thing to note is that the title is a keyword that we are targeting, and the description is also used to target as many keyword phrases as possible.
In addition, the first line of the description is the URL of the exact page on your site to which you want the video viewer to go after they have finished watching the video. By including the URL in this way, you create an active hyperlink that will be displayed right next to your video every time it is shown. Not only does this make it considerably easier for your video viewer to visit your site, but it also creates a one-way incoming link every time you publish a video, and video networking sites like YouTube, Google Video, Yahoo Video and Revver are sites that have already acquired very high Google Page Rank.
Off-page Search Engine Optimization-Article Distribution
By admin on January 26th, 2010
Off-page Search Engine Optimization-Article Distribution
The first option is to upload to only half a dozen of the leading directory sites, on the basis that these directories are the ones that will generate the majority of visitors anyway. If you want to adopt this approach, then these are the directories to submit your articles to:
http://ezinearticles.com/
http://www.articlecity.com/article_submission.shtml
http://www.ideamarketers.com/
http://www.articledashboard.com/
http://searchwarp.com/
http://goarticles.com/index.html
Submit your article to EzineArticles first as they are by far the biggest and most powerful article directory and they will only accept unique articles. You should wait until EzineArticles publish your article before submitting to the other directories in this list. (For great information on flipping websites for making money on the internet.)
The second option is to use a free semi-automatic program to submit your article to over 350 directories. The advantage of this is that you will generate additional one-way incoming links, but as many directories follow the EzineArticles lead by only publishing unique materials, the additional links may not justify the extra effort you need to make.
The third option involves buying software but it is the most effective strategy by far. Using Article Post Robot, you can submit unique versions of your article to over 500 directory sites. Every one of them will generate a one-way incoming link, and probably site visitors as well.
The advantages of using articles to promote your business are many and varied.
Firstly, if a reader enjoys your article, they will visit your site to learn more.
Secondly, other web masters can download your articles and republish them on their own web sites. This is another way that you can generate additional visitors.
Thirdly, every time your article is published by an article directory or on another web masters site, it generates a one-way incoming link to your site.
Finally, articles from the directories are highly rated by Google and the other search engines, and it is therefore possible for your article to pull extra visitors to your site via the search engines.
Once your articles are published, they continue to appear on the directory sites for many months or even years. Consequently, they are a long-term free traffic magnet, which should indicate something important.
The more articles you write and publish, the more visitors will come to your site from your articles. Try to set itself a target of writing four or five articles every week, and over a year you will have between 200 and 300 articles published. Just these articles on their own would probably be enough to generate a healthy profit week on week and month on month. (Learn how you can sell website to earn money from internet.)
However, in terms of generating free traffic, we have only just started.
Off-page Search Engine Optimization-About PR
By admin on January 26th, 2010
Off-page Search Engine Optimization-About PR
DMOZ is the first specific example of a one-way incoming link mentioned in this blog, there are a few additional aspects of linking that you need to understand before we go any further.
Firstly, the Google Page Rank of the page that sends you a link is relevant to the value of that link. If, for example, you have a one way incoming link from a page that has no Google PR, that link is significantly less valuable than one coming from a page that has already acquired PR8.
However, note that it is called Page Rank and not Site Rank. This is for the specific reason that every individual page of a website has its own PR, and internal pages are likely to have a far lower level of achieved PR than the homepage. (For more detailed information on flipping websites as a way to make money on the internet.)
Even though the DMOZ homepage has a PR score of 8/10, the page on which your site will be featured that therefore creates the one-way incoming link to you is likely to have a far lower score.
However, a small degree of the Page Rank power of the homepage is spread throughout the site. So, the PR of the homepage is still slightly relevant as far as the value of the incoming link is concerned.
From this, you can draw two important conclusions.
First, even if you are accepted for the DMOZ directory, there will be a one-way incoming link generated, but it will not have Google PR8 attached to it.
Secondly and in contrast, incoming links from sites that have highly rated homepages are more valuable than incoming links from sites that have no (or low) Google PR.
Remember this latter point in particular, because the notion of generating links from sites with a high Google PR homepage will come up again many times during the course of this report.
To return to the directories - apart from DMOZ, there are quite a few others who will accept free submissions, and as every one of these directories that accept your application will generate a one-way link to your site, and could potentially send visitors, it is worth submitting your details to every free directory.
There are lists of directory sites that will accept free submissions here and here. (For great information on flipping websites for making money on the internet.)
Try to get listed with those that are the highest rated and those that will list your site most quickly, and then work down the list when you have time to do so.
Off-page Search Engine Optimization-Exchanging Traffic
By admin on January 26th, 2010
Off-page Search Engine Optimization-Exchanging Traffic
A lot of the time, traffic exchanges get a bad press from most of the people who are actively involved in online marketing. The majority of people who are running a business online have tried traffic exchanges (when they first started out) and found that they didnt do what they hoped. Consequently, most online marketers dont take traffic exchanges seriously.
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However, most people fail with traffic exchanges because they do not use them in the correct manner. They make the mistake of trying to sell a product or service using traffic exchanges, ignoring the fact that almost no-one ever buys anything through a program of this nature. (For great information on flipping websites for making money on the internet.)
If on the other hand you adopt a different approach, traffic exchanges can be a very valuable resource for sending visitors to your site and for building your business.
The average traffic exchange program works on the basis that you have to look at someone elses webpage for 15 or 20 seconds, and in return, the traffic exchange you are working with will show your webpage to other members of the site. Hence, a traffic exchange is a very simple way of generating a guaranteed flow of visitors to your site.
However, there is no point in trying to sell something through a traffic exchange. No sane person is ever going to make the decision to buy a product or service in 15 or 20 seconds.
However, if you use a traffic exchange program to present a squeeze page that is attached to your site, then it should be easy to encourage people to sign up for your prospect mailing list. Once people have done this, you can send them product recommendations and suggestions as often as you want and this is the best way of building your business for the long term.
The secret to making this work is giving away a valuable free gift to anyone who subscribes to your mailing list from the traffic exchange program with which you are working. Very few people are going to sign up for your mailing list if all you are offering in return is a subscription to your newsletter, but if you can offer a free gift of value, then many of the people who see your traffic exchange page will subscribe. (For more detailed information on flipping websites as a way to make money on the internet.)
When you register for a traffic exchange, you do so under a particular category that then dictates that you will be shown sites from the same category and your page will be shown to other members who have registered similar interests. Thus, your advertising is targeted.
Giving away software is always a good idea it has value because most people are incapable of creating software and e-books are also a good bet.
Just make sure that whatever it is you are giving away is targeted, and you will generate traffic and add names to your prospect mailing list by using traffic exchanges in this way.