On-page Search Engine Optimization - Meta-Tags
Posted by admin on February 8th, 2010
On-page Search Engine Optimization - Meta-Tags
Apart from having a domain name that accurately reflects what your site is about, the other main on-page SEO requirement is to have accurate meta-tags, which are elements of the underlying page code that the search engine robots will look for when they visit.
At one time, meta-tags were the #1 most important aspect of SEO, but because many SEO specialists and experts were able to manipulate meta-tags in a way that the search engine people did not like, their value has now been significantly demoted. Indeed, it is generally believed that Google (who are, after all, the number one search engine, commanding just short of 70% of the global search market) pay absolutely no attention to meta-tags. (Learn how you can sell website to earn money from internet.)
However, that leaves 30% of the search engines that do use meta-tags, and it is therefore to your advantage to make sure that they are properly formulated.
The way you would do so will to a certain extent depend on the kind of site that you have built.
If you have coded the site in HTML, then you need to create tags that should look like this:
This is just a sample of the kind of information that you would include in the meta-tags. Fortunately, even if you need to create meta-tags for an HTML page, there are a couple of free meta-tag generators at SEOTools and Free-Webmaster-Tools that you can use to generate perfectly acceptable meta-tags quickly and easily. (Check out this site on how to sell a website at flipmastery.com.)
If on the other hand you are like many other web masters who have a WordPress based site under their SEO-friendly domain name, you should download and install the All-in-One-SEO-Pack plug-in as this will automatically create all of the meta-tags you need.
4 Things ALL Articles Must Have - Don’t Forget!
Posted by admin on February 4th, 2010
4 Things ALL Articles Must Have - Don’t Forget!
The importance of articles in today’s websites and internet based companies are immeasurable. They dictate a lot in the success and the drive of traffic into one’s site. It has become a key element in making a site work and earns a profit. A website operator and owner must have the good sense to include articles in his or her site that will work for them and earn them the many benefits articles can give to their site. (For more detailed information on flipping websites as a way to make money on the internet.)
Articles have been known to be the driving force in driving traffic to a website. Articles are a factor in giving site high rankings in search result pages. The higher a site ranks the bigger slice of the traffic flow pie he gets. With a huge number in traffic flow, there are more profits and more potential for other income generating schemes as well.
But, it is not just about stuffing your site with articles; they have certain requirements as well. These requirements must be met to obtain the maximum benefits an article will provide for your site. A well written article will catch the eyes and interest of your customers and keep them coming back for more. They would also be able to recommend your site to others.
Here are some tips to help you and assist you in making your articles. Below you will read about four things all articles must have to make it successful and helpful in making your site a profit earning and traffic overflowing site.
Keywords and Keyword Phrases.
An article must always be centered on the keywords and keyword phrases. As each website visitor goes to a site, there are those who are just merely browsing but actually looking for a specific something. When this happens, a searcher usually goes to a search engine and types in the keywords they are looking for (e.g. Toyota Camry, Meningitis, Tax Lawyer and Etcetera). It could be anything they want. (Learn more about a great way to make money from home by increase traffic website.)
The Important thing is that you have an article that has the keywords that are related to your site. For example, if you maintain an auto parts site, you must be able t have articles about cars and their parts. There are many tools in the internet that provides service in helping a webmaster out in determining what keywords and keyword phrases are mostly sought out. You can use this tool to determine what keywords to use and write about.
Keyword Density
Know that you have your keywords and keyword phrases, you must use them fully. An article must have good keyword density for a search engine to feel its presence. Articles should at least have ten to fifteen percent of keyword density in their content for search engines to rank a site high in their search results. Getting a high rank is what articles do best for a site.
Keyword density is the number of times a keyword or keyword phrase is used on an article. The number varies depending on the number of words used in an article. An effective article must have a keyword density that is not too high or too low. With a very high density, the essence of the article is lost and may turn off a reader as well as the search engines. It comes off as overeager. A low number may be ignored by the search engines.
Good Article Content
Like what is stated above, you cannot just riddle an article with keywords. They must also be regarded as good reading materials. Articles must be able to entertain people as well as provide good information and help for their needs. Articles should be written well with correct spelling and good grammar. If you want people to trust you, make your work good and well thought out.
People respond well to figures, facts and statistics. Try to get great information and as many facts as you can. A good and well written article will boost your reputation as an expert in your chosen field or topic. As more people believe in you. They will be able to trust you and your products.
Linking Articles
And another important thing to remember. If you are going to submit articles to ezines and/or contribute your articles to newsletters and other sites, DON’T ever forget to include a link to your site. A little resource box with a brief description of your site and you should always be placed right after your articles that you have submitted. If people like your articles, they will most likely click on the link directing them to your site.
Off-page Search Engine Optimization-Social Bookmarking
Posted by admin on February 1st, 2010
Off-page Search Engine Optimization-Social Bookmarking
Over the past couple of years, social bookmarking has become an increasingly important feature of the internet as more and more people choose to become members of the major social bookmarking sites like Digg and StumbleUpon.
Doing so gives them the ability to bookmark sites, news stories and articles that they like so that other members of the site who have similar interests can view the same information themselves. Because the whole thing works on a digital version of word-of-mouth recommendation, the most popular stories and articles can very quickly be promoted to the homepage of the social site in question, and when that happens, you can expect to see thousands of visitors in the following 24 to 48 hour period. (You’ll find great information here about how to flip websites for profit.)
The majority of this traffic is likely to be temporary, but even if you can only retain a small percentage of these people as regular visitors, this will give your site a significant long-term traffic boost.
In order to score highly with a social networking site, the content that you submit must have something different or unusual about it. Whether it is controversial, challenging, humorous or unnerving, it has to be something out of the ordinary to be remarkable enough for people to vote for it.
In truth however, it is always hard to be an objective judge of your own content. You should always submit a bookmark to the social sites every time you publish new content anywhere on the web, whether it is something that you have added to your own site, an article that you have added to the directories, a video that has just been published on YouTube or whatever else it might be.
As there are with video networking sites, there are hundreds of social bookmarking resources, and it would be impossible to submit your information to each of them every time you publish something new. (Check out this site on how to sell a website at flipmastery.com.)
However, you can cover a significant number of the major social bookmarking sites by using the services of OnlyWire, which at the time of writing will submit your social bookmark to 27 of the leading sites:
While in theory your story or article could land on the homepage of a site like Digg and drive 20,000 visitors to your site in the following 48 hours, the chances of it happening are slim.
Nevertheless, submitting your information to the social bookmarking sites is important, because every time you have something published by any social site, you create a one-way incoming back link to wherever that particular submission is linked.
This is an effective way of building a link network ultimately focused on your site, and this in itself justifies the effort of submitting your information to the social sites every time you publish.
6 Costly Mistakes Affiliate Marketers Make In Their Careers
Posted by admin on February 1st, 2010
6 Costly Mistakes Affiliate Marketers Make In Their Careers
It’s always one of those I can’t believe its true moments for new affiliates once they discover the world of affiliate marketing. When they realise you don’t have to worry about product development or shipping. They immediately jump on board, forgetting to perform their due diligence on the company they are joining. Then soon afterwards they expect to start making money within weeks of starting, but reality always strikes. They are yet to be millionaires. Here are some mistakes and tips on how to avoid them. (For more detailed information on flipping websites as a way to make money on the internet.)
1, Lack Of Patience: Patience is a Virtue like they say. It took years for MacDonald’s to be a successful; it took years for Microsoft and other big companies to take off to success. Infact most business takes up to 5years to start seeing profit. Treating your affiliate business as a real business is important. Super affiliates that earn $20,000 a month took years to get to that point. Research a program before signing up. Commit to stick it out. If they offer guides and training take advantage of it. Update and maintain your site with fresh contents. Don’t jump ship when the going gets tough.
2, To Many Programs: Avoid the temptation to subscribe to too many programs. When the going gets tough, its easy to think the grass is greener the other side. The problem about subscribing to too many programs at the same time is that you’ll fail to give them the attention and focus they deserve to make you money. I recommend two or three programs at the same time to enable you turn your hard work into cash. (For great information on getting targeted traffic for making money on the internet.)
3, Wrong Choice Of Program: When it comes to choosing affiliate programs, choose the ones that have a generous commission structure, and that pay their affiliates easily and on time. Have affiliate products that fit in with your target audience. Choosing programs that offers products that might not interest people means no commission or money for you. If you join a program that offers products that are hot you will be competing with thousands of others who are promoting the same product. Choose a niche you KNOW information about! Check the profitability of that niche.
4, Generalized Marketing: Focus on Niche Marketing: Focus on a tiny niche, the tinier and narrower that niche is, the better. Try improving on a single key aspect of your business at a time. Putting your efforts in one of two ways will help you achieve your affiliate program goals. Try getting people to join your list. Then keep in touch with them by sending out valuable info.
5, Organic Traffic Only: Another mistake most affiliates makes is the idea of generating only organic traffic. This form of traffic that is naturally generated by a website, is a myth. There is no such thing! Organic traffic is the one that is created by the website naturally. This concept is nothing but a fairy tale story and this is not a reality.
6, Link Exposure: Hiding your affiliate link on your website is crucial nowadays. Most affiliate marketers still make the mistake of making there links visible. The truth is that internet users have become more sophisticated and the honest truth is that most web users won’t click on an affiliate link or anything that looks like it. You’ve got to learn how to hide your affiliate links to ensure click through’s. Also, stories of people’s affiliate links being changed to divert traffic has happened and is still happening.
There are many big mistakes made by affiliates that can be easily avoided, but these are just a few of them. However making mistakes in business are inevitable and important. I recommend failing and making mistakes fast and early in your business than learning from them. This would move you forward towards success.
Off-page Search Engine Optimization-More On Articles
Posted by admin on January 30th, 2010
Off-page Search Engine Optimization-More On Articles
What youre doing here is following the age-old theory of advertising, which is to do everything you can to get your prospect to do what you want them to do right now. The bottom line is, if they read your article and dont click on your link to visit your site, then they are never going to do so, so it has to be now or never.
Your article should paint a word picture of just how much they will benefit from following your advice, or what will happen if they dont take the action that you want them to take. Tell them how they can use the product that you are recommending, and how it will enhance their life when they do so.
Finally, make sure that you tell them why they have to do it now, and what to do in order to take action. You might be surprised to see how many people will take action as long as you instruct them to do so and tell them exactly what they have to do.
However, while you build up to the final call to action throughout your article, you do not include the final instruction of what your reader should do to take advantage of whatever it is you offering in your article. This may sound a little strange, but bear with me for a moment, and it will all become clear.
All of the articles that you create in this way are going to promote your business because you are going to submit them to article directories. When you do so, you have to upload certain supporting information. (Learn more about a great way to make money from home by flipping websites.)
You have to submit a two or three sentence summary of your article.
Many would-be article marketers are very lazy and are content to use the first two or three sentences of their article for this short summary, but this is a big mistake.
Some of the article directories are extremely popular with the search engines, as (for example) articles from the leading directory site, EzineArticles regularly appear in the Google top 10 search results.
When this happens, the short summary you add to your upload is the description shown on the results page (in black) directly beneath the title (in blue):
Consequently, if your description is not persuasive and hard-hitting, there is a very good chance that the searcher will ignore your site to look elsewhere, so using the first two or three sentences of your article as your description is a very poor choice.
Next, you have to add a list of keyword phrases. Most sites limit the number of characters you can use, but use as many of them as you can by listing as many keywords as you can think of.
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Finally, you have to add the Resource box, which is a short description of you and your business. Most article authors use the resource box in exactly this way they will add some information about themselves or their business. You should not do it this way, because there is a far more powerful and effective strategy.
You should write your resource box as if it is the last paragraph of your article, the paragraph in which you stress that the reader has to do something, now. (You’ll find great information here about how to flip websites for profit.)
You do this because it is only in the resource box that you can include links to your site, with a general rule being that you can include up to three active hyperlinks. I would recommend that you include one hyperlink that is the URL of the page that you want the reader to visit, and one more hyperlink that is a link contained within the main keyword term that your article is focused on.
Finally, before you upload your article, check whether the directory site you are going to upload your article to accepts photographs, and if they do, whether those photographs are published next your resource box (as they are by EzineArticles):
As you can see, the photograph immediately draws your attention to the resource box area of the page, so you should always do this if possible.
With your article ready to upload, you have a choice of how you upload your article materials.